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Sean "Diddy" Combs' Unforgivable scent rocketed to the top, focusing attention on the men's fragrance category, reports The NPD Group.
May 9, 2007
By: TOM BRANNA
Editor
For the first time in the last decade, since consumer and retail information provider The NPD Group has been tracking prestige fragrances, a men’s fragrance took the top spot as the number-one new launch. According to the NPD, Sean “Diddy” Combs’ Unforgivable scent rocketed to the top, focusing attention on the men’s fragrance category. The other top-rating new debuts include Vera Wang’s Princess, Juicy Couture, Euphoria Men and Polo Double Black. The figures are...
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